ABOUT DEWY

Picture this: two normal guys go to high school and college together. Ten years later, they start to realize... they're looking older in pictures. Those Snapchat memories from the good old days are jump-starting their 3rd quarter life crisis of the decade - have they finally peaked??

After the manic meltdown, they look to solutions. They can't get rid of the California sun, and they don't have Hollywood facelift money. Then it hits them - what if... they actually start taking care of their skin. Revolutionary. Never been done before. They've cracked the code.

Like most clueless men starting their skincare journey too late, they look for help when purchasing their first products (the women in their life who have been begging them for years to stop using their 10 in 1 body wash, shampoo, and conditioner on their face). However, they start to notice... all these products to choose from are overwhelming, and EXPENSIVE.

With this journey, dewy was born. In all seriousness, we started this company to give guys the motivation and confidence we both felt when we started prioritizing skincare in our lives. Through our own journeys, we learned that there are a lot of products to choose from, so we set out to build a great starter product for those guys just beginning their skincare journey.

There's enough to stress about (which apparently is bad for your skin as well), so it's our mission to make dewy the stress-free skincare company for guys. Less products, less money spent, more confidence, compliments. Easy enough!

-Conner & Phil